Haglöfs joins the Twiceme Digital Safety Standard

We’re proud to announce our partnership with Haglöfs, the renowned Swedish outdoor brand — bringing Twiceme’s digital safety technology to winter apparel for the first time.

The new Haglöfs ski touring set integrates Twiceme’s smart safety technology directly into the garments, empowering outdoor adventurers to be proactive about their safety while exploring the mountains. By combining Haglöfs’ expertise in high-performance outdoor apparel with Twiceme’s digital safety technology, we’re taking a major step toward making safety a natural part of every adventure.

Thanks to Twiceme’s built-in NFC technology, users and first responders can instantly access vital safety information by simply tapping a smartphone against the Twiceme symbol on the garment — even without an internet connection using the Twiceme app.

Through the Twiceme app, users gain access to a suite of essential safety features:

• Medical ID – Locally stored critical medical information, such as emergency contacts, conditions, medications, and allergies, accessible via NFC in seconds.
• Emergency Services – Manually trigger emergency notifications and share GPS location for rapid response.
• Share Location – Allow trusted contacts to view your real-time location and stay connected on the move.
• Get Back Timer – Set an expected return time and automatically alert contacts if you don’t come back as planned.
• Immobility Alert – Detect prolonged immobility and trigger an alert if the user is unable to respond.

“Our partnership with Haglöfs empowers people to take control of their safety during outdoor activities,” said Christian Connolly, CEO of Twiceme. “For the first time in winter clothing, we’re giving users the tools to be proactive about their safety.”

This collaboration marks Twiceme’s entry into the winter outdoor apparel market — a key milestone in our mission to build a Digital Safety Standard. Haglöfs joins another 45 brand partners already working with Twiceme to make safety a natural part of every adventure or jobsite.

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