The year has seen us undertake important, exciting, fun, and challenging projects we can't help but think back on the year that was. With our 18 partners - something that is not least reflected in our market presence, which has grown from ~20 products to 70+.
Several reports have been published in the year, showing a clear trend in consumer behavior - the increase in safety awareness.
ISPO performed a survey on consumer behavior regarding safety. In the sample, safety features were the most important buying criteria for ~30% of the interviewees when looking for a new helmet.
The awareness and usage of smartphones and interactions with the physical world have also increased a lot these last few years. Around 90% of the respondents would also like it if rescue teams had more information when arriving at the scene of an accident.
Going into 2022, we had ~20 products on the market. The number of products on the market or planned for 2023 has now reached 70+. Let’s talk about some of the products launched this year.
Oakley and twICEme went live with their partnership mid-year. Planned models are for the coming snow and bike collections. When we talk about the US, Diamondback also went live in the construction segment.
POC, the first brand to partner with us, revealed their new full-face MTB helmet Otocon and Avalanche backpack with twICEme. Another Swedish brand, Everest released a new mountain bike helmet.
Salomon released youth helmets with a clear safety story around protecting our most loved ones, while Julbo announced a new ski helmet and goggles with twICEme. Swedish innovator Flaxta also released the Deep Space Alpha MIPS with twICEme, while Dainese made a mark with two new models.
Some more partners that went live are O’Neal and Hedkayse, two innovative partners for us to grow with.
We pledged to invest heavily in our rescue community for further input on their biggest challenges. The importance of rescuers cannot be overstated. They provide insights into what problems they face every day.
To achieve this, we partnered with some of the largest organizations in the world, as well as important ambassadors, for close collaboration and insights.
In the spring, twICEme participated in the FIPS congress in Val Thoréns, where ski patrol teams and ski safety teams from all over the world attended. We also have a tradition of attending the ICAR annual conference in Montreux, Switzerland.
Currently, twICEme also partners with organizations like Nordtind in Norway, Swedish ski patrollers, several ambulance organizations, and the American Association for Mountain Rescue.
Additionally, we established ambassadors in key destinations around the world. Such as Seattle, Bavaria, the United Kingdom, and our home turf Sweden.
As a result of the increase in interest from the market, the core twICEme team grew a lot in 2022. It’s also to set up twICEme’s ecosystem for future growth - an expansion of the concept of smart safety and equipment.
We have significantly increased our innovation team so that smart features can be brought to life for people who lead an adventurous lifestyle. This will be done by building on the core concept and always having a privacy-first mindset.
Below is a sneak peek at some features in the pipeline for 2023.
We wish you all a great start to the new year. We here at Twiceme are excited to have you come along for the year to come! Stay safe!